Bots need culture. They can't do without. As you can't be one person at work and a completely different person at home, there is no way to be emphatic and customer oriented in sales and support, while grim and ignorant in the machine rooms of the business.

Your organization can't be dismissive, cynical, and disrespectful in the back office—when designing processes, building systems, creating rules—and then suddenly demonstrate a caring and empathetic facade in client-facing roles.

Mindset permeates everything. Even if it carries at times the name tag of organizational culture.

In the realm of business, this is true for all customer communications, be it in sales or client services, be it broadcasts, automated personalized conversations, or in one-to-one encounters between your staff and your clients.

"We sincerely apologize for the delay and any inconvenience this may cause." An AI-generated voice. No explanation. No useful information.

Everyone knows that AI has neither empathy nor compassion. The "apology" isn't just meaningless—it makes things worse. Because it reveals the company doesn't care enough to provide actual information or real accountability.

That's what happens when you try to fake empathy through automation: The bot exposes what's really there: indifference dressed up as concern.

If you believe that it's enough to apply a thin layer of color displaying empathy and respect to the outside without living it in your core business functions, don't bother with us. In any case, our discovery call would be very short.

But if this resonates with you—if you understand that culture is holistic and automation amplifies it—get our report Bots4People.

Click here to get immediate access!

See how to translate genuine empathic company culture into a customer service bot that reflects who you really are.

Discover how to design, built, and integrate your own bot through our 45-page free report. We cover the complete process from designing your bot, actually creating the bot, and integrating it into your customer service system.
And you might be surprised: Customer service bots are not only for big corporations.

And you might be surprised: Customer service bots are not only for big corporations. They are maybe more important for small businesses and solopreneurs, where a few people share responsibility for all processes.