Borrow a Page from the Luxury Brand Playbook

I hear you thinking: I'm an expert providing advice and services to my clients. What do I have in common with Harley, Porsche, or L'Oréal?

The answer is simple: Both you and they serve sensitive clients. For success, you must address all dimensions of your prospects and clients. Both you and they must earn and build trusted relationships with their communities. Let me explain:

Harley-Davidson understood something decades ago – long before social media existed: The most important feature of a successful luxury brand isn't the product. It's a community. And community is just another word for shared behavior, shared values, a shared worldview – in short, a common cultural framework.

Harley built their community by ensuring every customer touchpoint embodied that consistent culture – from the showroom to the service bay to shared events with extraordinary experiences.

It used to work pretty well two decades ago. Visiting the local fire brigade festival was a must for any insurance agent. Eating out at the trade fair with the purchasing agent of your business customer secured the contract for a complete year. But that was before digitalization.

Maintaining warm relationships in the age of digitalization is a challenge. But it is a challenge well worth the effort.

Your clients will not appreciate being reduced to a long chain of ones and zeros – like 111001010111010 – and you don't want that either. But that doesn't mean rejecting AI.

AI agents can handle nuances and complexities remarkably well. They truly listen and understand context. They allow clients to talk in their own words, even in their own language, ask for clarification when needed, and provide meaningful answers respectfully, adapting to the client's language and mood.

I have been writing that down in the Bots4People report. With 50 pages, that is almost a book. And with this link, you get it for free.

Discover how to design, built, and integrate your own bot through our 45-page free report. We cover the complete process from designing your bot, actually creating the bot, and integrating it into your customer service system.
And you might be surprised: Customer service bots are not only for big corporations.

And you might be surprised: Customer service bots are not only for big corporations. They are maybe more important for small businesses and solopreneurs, where a few people share responsibility for all processes.